:root {
  --bg: #e6e5e3;
  --ink: #121212;
  --red: #e5432f;
  --muted: #6b6b6b;
  --line: rgba(18, 18, 18, 0.14);
  --display: "Syne", "Arial Black", sans-serif;
  --body: "Space Grotesk", system-ui, sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}
body.loading { overflow: hidden; }
a { color: inherit; text-decoration: none; }
mark { background: none; color: var(--red); }
::selection { background: var(--red); color: #fff; }

/* grain */
body::after {
  content: ""; position: fixed; inset: 0; pointer-events: none; z-index: 90; opacity: .06;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* Loader */
.loader {
  position: fixed; inset: 0; z-index: 100; background: var(--red);
  display: grid; place-content: center; gap: 24px; justify-items: center;
  transition: transform 1s var(--ease) .2s;
}
.loader.done { transform: translateY(-100%); }
.loader__word { display: flex; font: 800 clamp(64px, 14vw, 180px)/1 var(--display); color: var(--ink); overflow: hidden; }
.loader__word span { display: inline-block; transform: translateY(110%); animation: up .7s var(--ease) forwards; }
.loader__word span:nth-child(2) { animation-delay: .08s; }
.loader__word span:nth-child(3) { animation-delay: .16s; }
.loader__word span:nth-child(4) { animation-delay: .24s; }
.loader__word span:nth-child(5) { animation-delay: .32s; }
.loader__bar { width: 180px; height: 2px; background: rgba(0,0,0,.2); overflow: hidden; }
.loader__bar i { display: block; height: 100%; background: var(--ink); animation: bar 1.2s var(--ease) forwards; transform-origin: left; transform: scaleX(0); }
@keyframes up { to { transform: translateY(0); } }
@keyframes bar { to { transform: scaleX(1); } }

/* Cursor */
.cursor {
  position: fixed; top: 0; left: 0; width: 14px; height: 14px; border-radius: 50%;
  background: var(--red); pointer-events: none; z-index: 95; mix-blend-mode: multiply;
  transform: translate(-50%, -50%); transition: width .3s var(--ease), height .3s var(--ease), opacity .3s;
  opacity: 0;
}
.cursor.big { width: 64px; height: 64px; }
@media (hover: none) { .cursor { display: none; } }

/* Nav */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  display: flex; justify-content: space-between; align-items: center;
  padding: 18px clamp(18px, 4vw, 48px);
  transition: background .4s, backdrop-filter .4s, padding .4s;
}
.nav.scrolled { background: rgba(230,229,227,.82); backdrop-filter: blur(12px); padding-block: 12px; border-bottom: 1px solid var(--line); }
.nav__logo { display: flex; align-items: center; gap: 10px; font: 800 18px var(--display); letter-spacing: .08em; }
.eye { width: 34px; height: 34px; }
.eye__pupil { transition: transform .15s linear; }
.nav__links { display: flex; gap: clamp(12px, 2.4vw, 32px); align-items: center; font-size: 13px; text-transform: uppercase; letter-spacing: .12em; font-weight: 500; }
.nav__links a { position: relative; }
.nav__links a:not(.nav__cta)::after { content: ""; position: absolute; left: 0; bottom: -3px; height: 1px; width: 100%; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .4s var(--ease); }
.nav__links a:hover::after { transform: scaleX(1); transform-origin: left; }
.nav__cta { background: var(--ink); color: var(--bg); padding: 9px 16px; border-radius: 999px; transition: background .3s; }
.nav__cta:hover { background: var(--red); }
@media (max-width: 720px) { .nav__links a:not(.nav__cta) { display: none; } }

/* Hero */
.hero { position: relative; min-height: 100svh; padding: 110px clamp(18px, 4vw, 48px) 0; overflow: hidden; }
.plus { position: absolute; width: 14px; height: 14px; opacity: .45; }
.plus::before, .plus::after { content: ""; position: absolute; background: var(--ink); }
.plus::before { left: 6px; top: 0; width: 1.5px; height: 14px; }
.plus::after { top: 6px; left: 0; height: 1.5px; width: 14px; }
.tri { position: absolute; top: 34%; width: 0; height: 0; border-block: 8px solid transparent; }
.tri--l { left: 3%; border-left: 12px solid var(--ink); animation: nudge 2.4s ease-in-out infinite; }
.tri--r { right: 3%; border-right: 12px solid var(--ink); animation: nudge 2.4s ease-in-out infinite reverse; }
@keyframes nudge { 50% { transform: translateX(6px); } }

.hero__head { position: relative; display: grid; place-items: center; min-height: 46vh; }
.hero__welcome { position: absolute; top: 0; left: 6%; margin: 0; font: 800 clamp(16px, 1.8vw, 24px)/1.05 var(--display); letter-spacing: .03em; z-index: 3; }
.hero__block {
  position: absolute; width: clamp(140px, 17vw, 250px); height: 100%; min-height: 46vh; top: 0; left: 50%;
  background: var(--red); transform: translateX(-38%) scaleY(0); transform-origin: top; z-index: 0;
  transition: transform 1.2s var(--ease) 1.4s;
}
.ready .hero__block { transform: translateX(-38%) scaleY(1); }
.hero__title { position: relative; z-index: 2; margin: 0; font: 800 clamp(96px, 22vw, 320px)/.82 var(--display); letter-spacing: -.02em; text-align: center; }
.hero__title .solid { display: flex; justify-content: center; }
.hero__title .solid b { display: inline-block; font-weight: 800; transform: translateY(40%) scaleY(.2); opacity: 0; transition: transform 1s var(--ease), opacity .6s; }
.ready .hero__title .solid b { transform: none; opacity: 1; }
.ready .hero__title .solid b:nth-child(1) { transition-delay: 1.5s; }
.ready .hero__title .solid b:nth-child(2) { transition-delay: 1.58s; }
.ready .hero__title .solid b:nth-child(3) { transition-delay: 1.66s; }
.ready .hero__title .solid b:nth-child(4) { transition-delay: 1.74s; }
.ready .hero__title .solid b:nth-child(5) { transition-delay: 1.82s; }
.hero__title .solid b:hover { color: var(--red); -webkit-text-stroke: 2px var(--ink); }
.ghost {
  position: absolute; left: 0; right: 0; color: transparent; -webkit-text-stroke: 1.5px var(--ink);
  pointer-events: none; opacity: 0; transition: opacity 1s 2s;
}
.ready .ghost { opacity: 1; }
.ghost--top { top: 0; transform: translateY(-34%) scaleY(.32); clip-path: inset(0 0 55% 0); animation: warp 6s ease-in-out infinite; }
.ghost--bottom { bottom: 0; transform: translateY(34%) scaleY(.32) skewX(-12deg); clip-path: inset(50% 0 0 0); animation: warp 6s ease-in-out infinite reverse; }
@keyframes warp { 0%,100% { letter-spacing: -.02em; } 50% { letter-spacing: .06em; } }
.hero__meta { position: absolute; bottom: 0; left: 6%; right: 6%; display: flex; justify-content: space-between; font-size: 12px; letter-spacing: .14em; font-weight: 500; text-transform: uppercase; z-index: 3; }
.rotator { position: relative; display: inline-grid; height: 1.4em; overflow: hidden; text-align: right; }
.rotator em { grid-area: 1/1; font-style: normal; animation: rot 10s infinite; opacity: 0; }
.rotator em:nth-child(2) { animation-delay: 2.5s; }
.rotator em:nth-child(3) { animation-delay: 5s; }
.rotator em:nth-child(4) { animation-delay: 7.5s; }
@keyframes rot { 0% { transform: translateY(100%); opacity: 0; } 4%, 22% { transform: none; opacity: 1; } 26%, 100% { transform: translateY(-100%); opacity: 0; } }

/* Card fan */
.fan { position: relative; height: clamp(320px, 46vw, 520px); margin-top: 40px; perspective: 1200px; }
.card {
  position: absolute; left: 50%; top: 10%;
  width: clamp(130px, 19vw, 250px); aspect-ratio: 3 / 4; border-radius: 18px;
  display: grid; place-items: center; overflow: hidden;
  box-shadow: 0 30px 60px -20px rgba(0,0,0,.35);
  transform: translate(-50%, 120%) rotate(0deg); opacity: 0;
  transition: transform 1.3s var(--ease), opacity .8s, box-shadow .4s;
  transition-delay: calc(1.9s + var(--d) * .1s);
}
.ready .card { transform: translate(calc(-50% + var(--x)), var(--y)) rotate(var(--r)); opacity: 1; }
.ready .card:hover { transform: translate(calc(-50% + var(--x)), calc(var(--y) - 8%)) rotate(calc(var(--r) * .6)) scale(1.04); transition-delay: 0s; z-index: 10; box-shadow: 0 40px 80px -20px rgba(0,0,0,.5); }
.card small { position: absolute; bottom: 14px; left: 16px; font-size: 10px; letter-spacing: .16em; font-weight: 700; }
.card--dark { background: #0b0b0d; color: #ddd; }
.card--red { background: var(--red); color: #111; }
.card--light { background: linear-gradient(160deg, #f4f4f2, #cfcfcd); color: var(--ink); }
.card--white { background: #fafafa; color: var(--ink); }
.card--black { background: #111; color: #fff; }
@keyframes spin { to { transform: rotate(360deg); } }
/* Reel window inside each hero card */
.card__screen {
  position: absolute; inset: 34px 8px 34px; border-radius: 12px; overflow: hidden;
  background: rgba(127,127,127,.18);
}
.card__screen::before { content: ""; position: absolute; left: 50%; top: 50%; width: 26px; height: 26px; margin: -13px 0 0 -13px; border-radius: 50%; border: 3px solid rgba(127,127,127,.35); border-top-color: var(--red); animation: spin 1s linear infinite; }
.card--red .card__screen::before { border-top-color: #111; }
.card__screen iframe {
  position: absolute; left: 0; top: 0; width: 326px; height: 760px; border: 0; background: transparent;
  transform-origin: 0 0; transform: scale(var(--s, .7)) translateY(-56px); pointer-events: none;
}
.card__label { position: absolute; top: 11px; left: 14px; font: 800 12px/1 var(--display); letter-spacing: .12em; text-transform: uppercase; }
.card__play {
  position: absolute; right: 14px; bottom: 44px; width: 36px; height: 36px; border-radius: 50%;
  display: grid; place-items: center; font-size: 12px; background: var(--red); color: #fff; box-shadow: 0 8px 20px -6px rgba(0,0,0,.5);
  transition: transform .4s var(--ease);
}
.card--red .card__play { background: #111; }
.card:hover .card__play { transform: scale(1.2); }

.dial { position: absolute; left: 50%; bottom: -110px; width: 300px; height: 300px; transform: translateX(-50%); z-index: 5; display: grid; place-items: center; }
.dial__ring { position: absolute; inset: 0; width: 100%; height: 100%; animation: spin 30s linear infinite; }
.dial__ring text { font: 500 11px var(--body); letter-spacing: .35em; fill: var(--muted); }
.dial__me { position: relative; top: -60px; text-align: center; font: 800 20px/1 var(--display); transition: transform .3s; }
.dial:hover .dial__me { transform: translateY(-6px); color: var(--red); }

@media (max-width: 720px) {
  .hero__welcome { left: 0; top: -20px; }
  .hero__meta { left: 0; right: 0; font-size: 10px; }
  .card { width: 34vw; }
  .fan { height: 70vw; }
  .dial { width: 220px; height: 220px; bottom: -80px; }
  .dial__me { top: -40px; }
}

/* Marquee */
.marquee { background: var(--ink); color: var(--bg); padding: 22px 0; overflow: hidden; position: relative; z-index: 6; transform: rotate(-1.5deg) scale(1.03); }
.marquee__track { display: flex; width: max-content; animation: marquee 26s linear infinite; }
.marquee__track span { font: 800 clamp(26px, 4vw, 52px)/1 var(--display); white-space: nowrap; padding-right: .4em; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* Sections */
.section { padding: clamp(90px, 12vw, 160px) clamp(18px, 6vw, 96px); position: relative; }
.section__label { display: flex; gap: 14px; align-items: center; font-size: 12px; text-transform: uppercase; letter-spacing: .18em; font-weight: 700; margin-bottom: 36px; }
.section__label span { display: inline-grid; place-items: center; width: 36px; height: 36px; border-radius: 50%; background: var(--red); color: #fff; font-size: 11px; }
.section__label--light { color: #fff; }
.section__label--light span { background: #fff; color: var(--red); }
.big-head { font: 700 clamp(30px, 4.4vw, 64px)/1.08 var(--display); letter-spacing: -.02em; margin: 0 0 48px; max-width: 18ch; }
.about .big-head, .brands .big-head { max-width: 24ch; }
.section__top { display: flex; justify-content: space-between; align-items: flex-end; gap: 30px; flex-wrap: wrap; margin-bottom: 48px; }
.section__top .big-head { margin: 0; }
.section__note { max-width: 40ch; color: var(--muted); margin: 0; }

.about__grid { display: grid; grid-template-columns: 1.3fr 1fr; gap: clamp(30px, 6vw, 90px); align-items: start; }
.about__text p { margin: 0 0 22px; font-size: clamp(17px, 1.4vw, 20px); }
.stats { display: grid; gap: 14px; }
.stat { border-top: 1px solid var(--ink); padding-top: 14px; display: grid; grid-template-columns: auto auto 1fr; align-items: baseline; gap: 6px 4px; }
.stat b { font: 800 clamp(44px, 5vw, 72px)/1 var(--display); }
.stat i { font: 800 clamp(30px, 3.4vw, 48px)/1 var(--display); color: var(--red); font-style: normal; }
.stat span { grid-column: 1 / -1; color: var(--muted); font-size: 14px; text-transform: uppercase; letter-spacing: .1em; }
@media (max-width: 860px) { .about__grid { grid-template-columns: 1fr; } }

.traits { margin-top: clamp(60px, 9vw, 120px); }
.traits h3 { font: 800 clamp(22px, 2.4vw, 32px) var(--display); margin: 0 0 20px; }
.traits ul { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: 1fr 1fr; column-gap: 50px; }
.traits li { display: flex; gap: 18px; padding: 18px 0; border-bottom: 1px solid var(--line); transition: padding .4s var(--ease), color .3s; }
.traits li span { font: 700 13px/2 var(--display); color: var(--red); }
.traits li:hover { padding-left: 14px; color: var(--red); }
@media (max-width: 760px) { .traits ul { grid-template-columns: 1fr; } }

.chips { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 50px; }
.chips span { border: 1.5px solid var(--ink); border-radius: 999px; padding: 8px 18px; font-weight: 500; transition: background .3s, color .3s, transform .3s var(--ease); }
.chips span:hover { background: var(--ink); color: var(--bg); transform: rotate(-4deg) translateY(-3px); }

/* Krishnified */
.kfd { background: var(--red); color: #fff; overflow: hidden; }
.kfd__inner { position: relative; z-index: 2; }
.kfd__title { font: 800 clamp(48px, 10vw, 170px)/.9 var(--display); margin: 0 0 30px; color: var(--ink); letter-spacing: -.03em; word-break: break-word; }
.kfd__title span { color: transparent; -webkit-text-stroke: 2px #fff; }
.kfd__lead { max-width: 56ch; font-size: clamp(18px, 1.6vw, 22px); margin: 0 0 50px; }
.kfd__features { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-bottom: 50px; }
.feature { background: rgba(0,0,0,.12); border: 1px solid rgba(255,255,255,.25); border-radius: 18px; padding: 24px; transition: background .4s, transform .4s var(--ease); }
.feature:hover { background: var(--ink); transform: translateY(-6px); }
.feature b { font-size: 26px; display: block; margin-bottom: 18px; }
.feature h4 { margin: 0 0 8px; font: 700 19px/1.2 var(--display); }
.feature p { margin: 0; font-size: 15px; opacity: .85; }
@media (max-width: 960px) { .kfd__features { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .kfd__features { grid-template-columns: 1fr; } }
.kfd__ticker { position: absolute; right: -2%; bottom: -4%; display: flex; flex-direction: column; font: 800 clamp(70px, 12vw, 200px)/.82 var(--display); color: rgba(0,0,0,.08); text-align: right; pointer-events: none; }

/* Buttons */
.btn { display: inline-flex; align-items: center; gap: 12px; background: var(--ink); color: var(--bg); padding: 16px 28px; border-radius: 999px; font-weight: 700; letter-spacing: .04em; transition: background .3s, color .3s; will-change: transform; }
.btn span { transition: transform .4s var(--ease); }
.btn:hover { background: var(--red); color: #fff; }
.btn:hover span { transform: rotate(45deg); }
.btn--light { background: #fff; color: var(--ink); }
.btn--light:hover { background: var(--ink); color: #fff; }

/* Instagram grid */
.ig-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 26px; align-items: start; }
.ig-card { position: relative; background: #fff; border-radius: 22px; padding: 10px; box-shadow: 0 24px 50px -30px rgba(0,0,0,.4); transition: transform .5s var(--ease), box-shadow .5s; }
.ig-card:nth-child(odd) { transform: rotate(-1.2deg); }
.ig-card:nth-child(even) { transform: rotate(1.2deg) translateY(30px); }
.ig-card:hover { transform: rotate(0) translateY(-6px) !important; box-shadow: 0 40px 70px -30px rgba(0,0,0,.5); z-index: 2; }
.ig-card__top { display: flex; justify-content: space-between; align-items: center; padding: 6px 8px 12px; font: 700 12px var(--display); letter-spacing: .1em; text-transform: uppercase; }
.ig-card__top em { font-style: normal; background: var(--red); color: #fff; border-radius: 999px; padding: 3px 10px; font-size: 10px; }
.ig-grid--collab .ig-card__top em { background: var(--ink); }
.ig-card__frame { position: relative; border-radius: 14px; overflow: hidden; background: #f1f1f1; min-height: 420px; }
.ig-card__frame iframe { display: block; width: 100%; height: 560px; border: 0; background: #fff; }
.ig-card__placeholder { position: absolute; inset: 0; display: grid; place-content: center; text-align: center; gap: 10px; color: var(--muted); font-size: 14px; z-index: 0; }
.ig-card__placeholder::before { content: ""; width: 34px; height: 34px; margin: 0 auto; border-radius: 50%; border: 3px solid var(--line); border-top-color: var(--red); animation: spin 1s linear infinite; }
.ig-card__frame iframe { position: relative; z-index: 1; }
.ig-card__link { display: flex; justify-content: space-between; align-items: center; margin-top: 10px; padding: 12px 14px; border-radius: 12px; background: var(--ink); color: #fff; font-weight: 700; font-size: 14px; transition: background .3s; }
.ig-card__link:hover { background: var(--red); }
.collabs { background: #dcdbd8; }

/* Brands */
.brands__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; }
.brands__col h4 { font: 800 14px var(--display); text-transform: uppercase; letter-spacing: .16em; margin: 0 0 20px; color: var(--red); }
.tags { list-style: none; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 10px; }
.tags li { background: var(--ink); color: var(--bg); padding: 10px 18px; border-radius: 999px; font-weight: 500; transition: transform .3s var(--ease), background .3s; }
.tags li:hover { transform: translateY(-4px) rotate(-2deg); background: var(--red); }
.tags--outline li { background: transparent; color: var(--ink); border: 1.5px solid var(--ink); }
.tags--outline li:hover { color: #fff; border-color: var(--red); }
.brands__focus { margin: 60px 0 0; font-size: clamp(18px, 1.6vw, 22px); max-width: 60ch; padding-left: 22px; border-left: 4px solid var(--red); }
@media (max-width: 760px) { .brands__grid { grid-template-columns: 1fr; } }

/* Vision */
.vision { background: var(--ink); color: var(--bg); }
.vision .section__label span { background: var(--red); }
.vision__quote { margin: 0 0 60px; }
.vision__quote p { font: 700 clamp(30px, 4.6vw, 70px)/1.1 var(--display); letter-spacing: -.02em; margin: 0; max-width: 22ch; }
.split .w { display: inline-block; opacity: .12; transition: opacity .5s, color .5s; }
.split .w.on { opacity: 1; }
.split .w.hl { color: var(--red); }
.vision__cols { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; max-width: 1000px; }
.vision__cols p { margin: 0; font-size: 18px; color: #bdbdbd; }
@media (max-width: 760px) { .vision__cols { grid-template-columns: 1fr; } }

/* Contact */
.contact { position: relative; padding: clamp(110px, 14vw, 200px) clamp(18px, 6vw, 96px); text-align: center; overflow: hidden; }
.contact__kicker { text-transform: uppercase; letter-spacing: .2em; font-weight: 700; font-size: 13px; color: var(--red); margin: 0 0 24px; }
.contact__title { margin: 0 0 50px; font: 800 clamp(54px, 12vw, 200px)/.86 var(--display); letter-spacing: -.03em; display: flex; flex-direction: column; }
.contact__title span { display: block; transform: translateY(60px); opacity: 0; transition: transform 1s var(--ease), opacity 1s; }
.contact__title.in span { transform: none; opacity: 1; }
.contact__title.in span:nth-child(2) { transition-delay: .12s; }
.contact__title.in span:nth-child(3) { transition-delay: .24s; }
.contact__title .outline { color: transparent; -webkit-text-stroke: 2px var(--ink); }
.contact__title .outline:hover { color: var(--red); -webkit-text-stroke-color: var(--red); }
.contact__mail { display: inline-flex; gap: 14px; align-items: center; background: var(--red); color: #fff; padding: clamp(18px, 2vw, 26px) clamp(26px, 3.4vw, 48px); border-radius: 999px; font: 700 clamp(18px, 2.4vw, 34px) var(--display); box-shadow: 0 20px 50px -20px var(--red); transition: background .3s; word-break: break-all; }
.contact__mail:hover { background: var(--ink); }
.contact__mail span { transition: transform .4s var(--ease); }
.contact__mail:hover span { transform: rotate(45deg); }
.contact__links { display: flex; justify-content: center; gap: 26px; margin-top: 40px; flex-wrap: wrap; font-weight: 500; }
.contact__links a, .copy { border-bottom: 1px solid currentColor; padding-bottom: 2px; }
.copy { background: none; border: 0; border-bottom: 1px solid currentColor; font: inherit; color: inherit; cursor: pointer; padding: 0 0 2px; }
.contact__links a:hover, .copy:hover { color: var(--red); }

.footer { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; padding: 26px clamp(18px, 4vw, 48px); border-top: 1px solid var(--line); font-size: 13px; text-transform: uppercase; letter-spacing: .1em; }
.footer__tag { font-weight: 700; }

/* Reveal */
.reveal { opacity: 0; transform: translateY(40px); transition: opacity 1s var(--ease), transform 1s var(--ease); }
.reveal.in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; transition-delay: 0s !important; }
  html { scroll-behavior: auto; }
}